Probably the best day ever, was the day I hired this guy named, Mike. I picked Mike right out of a class I was teaching at a local college. I was talking to the students about social media and what I look at before I hire them. One by one, I called on students, and told them exactly what my brain thought of them, based on their Facebook profile. I do this because I want to help these kids find jobs, and I don’t want their online profile to hold them back.
Mike happened to be sitting in class, and when I got to him, he visibly cringed. I could tell his head was spinning. What would I say about him?
But what Mike didn’t know, was that I had already weeded through his online profiles, I knew he was a visual arts student who would soon graduate, I knew he was in the National Guard, and I knew he had a photography business on the side.
I made Mike a job offer, right there in class, in front of the other students, and told them all it was because he had the most professional looking Facebook profile. Which? I mean, that wasn’t really the case at all, but it sent a message to the students to clean up their acts.
In all honesty, I hired Mike because I knew I would have someone on staff who would make silly YouTube videos with us, and these silly YouTube videos would make work feel less like work and more like fun, and sometimes they would go viral (like the Meet the Staff video), thus becoming a really inexpensive way to advertise and set our dealership apart.
Basically I hired Mike so I had someone to play with all day. In a totally creative way, of course.
I tell HR people all the time that they have to stop being the social media police. Go get yourselves a Mike.
Embrace it, accept it, and realize that social media is here to stay. When stuffy HR people do these things, and allow employees become ultra creative, greatness happens.
This is our Meet the Staff video:
We built new offices, and the boys felt like caged animals:
And we feel it’s our duty to prepare humanity for the upcoming zombie apocalypse:
I’ve never been really open about my exact work location, I guess out of fear that someone would stalk me online, find me at work, and then rape me.
I have an irrational fear of being raped by a stalker at work. And also wearing tampons.
Now that my exact work location is now obvious, please don’t show up and rape me. While Mike is super creative and awesome with a camera, I’m not sure if he can fight off internet stalkers.
We’d like to start working on a series of videos about awkward test drives. For example, what if you were on a test drive, and you thought the customer was a bank robber or a hit man?
This is where you come in… help us think of creative and funny test drive videos. If we pick your idea, we’ll send you a $25 gas card! WOO-HOO!