Welcome to Case of the Mondays, where I tell you things (from a Human Resources Manager’s perspective) that apply to you (as an employee). It’s an advice column to help you stay employed, find employment, and make more money in your career.
I’m going to help you get another dollar, baby.
From their website, BranchOut is the “largest professional network on Facebook”.
That’s cool and all, but let me tell you what it means to me as a Recruiter. BranchOut is helping me look at you, your friends, and their friends. I am placing people faster than ever.
When you connect with me on BranchOut, I can see your friends and where they work. And then I can see their friends and where they work.
Does that sound stalkerish? Maybe. Unless you get a Facebook message from me asking you to come in and interview for a job. And maybe it’s not even you that I am interested in. Maybe it’s your buddy that hates where he works, or maybe it’s your sister that has been unemployed for a year and could really use a J-O-B.
Recruiters Love It
Before BranchOut, we would spend a lot of time poking around Facebook (hands down, the largest social media network), trying to find the people we need for positions. BranchOut has made this tedious process much simpler.
If we’re connected to you on BranchOut, we can see the employment history that you choose share with us, and we can see who you’re connected with. We can also see your Facebook friends and their employment history.
When I click on you, I can see a basic resume for you.
For example, here is what it looks like when I click on someone’s profile in BranchOut (this is my intern):
Recruiters love it. In my case, my BranchOut network was just amplified from the 1,084 connections that I currently have, to add the 705 connections that Staci has. And even if her connections are not using BranchOut, I can still see some stuff about them through Facebook (like where they work). I then ask Staci if she thinks this person would be a good fit for the job I have open.
Badda-bing-badda-boom. I just filled a job. Someone just got a better job.
Job Seekers Love It
Here’s the REAL reason you want to join BranchOut as a job seeker. Besides the fact that it makes it easier for hiring managers to find you, they can only see what you put out there, and not what you have on Facebook.
You can pick what I get to see about you: That is NOT Staci’s profile picture on Facebook. She has picked a more professional profile picture, and now that’s what I see as a recruiter. I don’t see her with a drink in her hand at a frat party. I see her looking nice and hire-able (not that I wouldn’t hire someone that drinks… but there ARE super stuffy HR people in this world, and you don’t want to send the wrong message to someone that has a stick up their ass).
And! And! And! You do NOT have to “friend” me to be my BranchOut connection. This means, if you want to work somewhere, and you want to get to know some people there, but you don’t want them to see everything you do on Facebook (or seem creepy by asking them all to be your “friend”)… you can connect with them on BranchOut without using Facebook.
You can add a resume: Facebook does not allow Staci to put her entire job history and education on her profile. BranchOut allows you to do so.
It’s FREE for anyone that is using the Facebook application: It doesn’t cost you any money to join BranchOut. As a matter of fact, you can connect with me for free by clicking HERE.
You can also find BranchOut by searching in the search box of Facebook.
It’s better than LinkedIn: I like LinkedIn. Somewhat. But this is way more user friendly for you, the job seeker. And it’s more user friendly for me, the hiring manager.
People forget about their LinkedIn profiles. They never check them. Here, if I send you a message because I found you using BranchOut, it just goes into your Facebook messages. You probably check those more often than you check LinkedIn.
You can see job postings: BranchOut also has job boards. I can post jobs that I’m hiring for on these boards. It’s like Monster or CareerBuilder, but it’s built into Facebook. Pretty cool, right?
Everyday more companies are joining. BranchOut is a baby in the world of recruiting (they are brand-spanking new), but they are growing faster than any recruiting network ever has. So get in now, and start making connections with awesome companies (that are on the forefront of social media recruiting) while the getting is good.
It’s seriously my favorite new social media recruiting tool. And it should be yours, too.
HAPPY JOB SEEKING!